Entertainment & RecreationDisney World
Entertainment & RecreationDisney World

The Mouse House

Will Disney Parks sales grow versus the same week last year?

Everything in travel is slowing down except the Mouse. Domestic park attendance grew 3% last quarter while the category cooled. We're tracking whether the outperformance is still running this week, priced against the same week last summer.

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Select Outcome

Early Pool
Yes—
No—
$
Graduation Progress14%
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$7of $50 to graduate

Activity

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Select Outcome

Early Pool
Yes—
No—
$
Graduation Progress14%
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$7of $50 to graduate

Activity

MARKET WINDOW

August 10 to 16, 2026, compared against the same-days-of-week window August 11 to 17, 2025.

DEFINITIONS & SCOPE

Sales are total verified consumer dollars processed under Walt Disney World and Disneyland Resort theme park descriptors during the window, covering admission and in-park purchases on U.S. consumer rails. Disney+ subscriptions, Disney Cruise Line, and Disney e-commerce are out of scope.

RESOLUTION METHOD

Yes wins if window sales exceed the prior-year window's sales; No wins otherwise. In the event of a tie, all positions are refunded in full.

DATA SOURCE Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.
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